Kendall Jenner Joins In Benefit Cosmetics and Love Is Louder’s Inner Beauty Challenge

Benefit Cosmetics has rewritten the beauty rules again! The brand is challenging girls to celebrate their own inner beauty, instead of focusing on what’s on the outside.

Kendall Jenner is one of many women participating in Benefit’s Inner Beauty Challenge, helping ladies start their 2014 off the right way. Joining with the JED Foundation and MTV empowerment movement, Love is Louder, the brand wants to “focus on the things that really matter.” Beauty vloggers and famous faces like Kendall are showing their support for the 7-day “self-love” challenge, which lasts from Monday until Sunday.

Gals have started participating in the series of simple activities, inspiring empowering and powerful feelings about their inner beauty.

To get involved in the initiative, women must upload a photo or video of themselves while performing the action or activity. Already, the challenge has motivated a lot of ladies to celebrate the interior over the exterior.

On day four, Benefit and Love is Louder asked beauty lovers to write down what they’re grateful for on sticky notes. Women then posted those messages on places that they often look, such as bathroom mirrors or computer screen. Gals later uploaded photos of the collages to or tagged #InnerBeauties on Instagram and Twitter (visit the website to sign up!)

Kendall was so excited to be part of the challenge that she showed her support in an online photo.

“Spread the love!” wrote the “Keeping Up With the Kardashians” star. “Join me & @LoveisLouder & @BenefitBeauty in the Inner Beauty Challenge! #innerbeauties #Day4.”

Are you up for the challenge? Check out the contest video and tell us if you are participating with a note below!


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